Three days in Dubai to fix the one thingholding your revenue back.
Watch this first. It shows how the room works, who runs it, and whether you should apply.
Apply
Attendance is by application. We review each one to confirm the room is right for where your business actually is. If you're accepted you'll get the full details, the accommodation, and what to prepare before you arrive.
01The ecosystem problem
One month is $60K. The next is $28K.
Your offer, your content and your sales process run in isolation. Fix one and the other two don't move. Move the slider to see where businesses at your number usually stall.
- Offer
- Sales
- Machine
At this number, it is usually the sales process.
It still runs through you. Setting, show rate and the call need to work without you in the room, measured by six numbers.
02The format
Not another event. A room where work gets finished.
- Days, plus the Boardroom
- 3
- Specialists, one per session
- 4
- Seats, capped
- 30
- Hotel for everyone
- 1
- Of every session on your business
- 50%
- Things you leave with
- 5
- A fixed agenda decided months aheadSessions built from what you are stuck on
- Integration once, on the last afternoonYour actions written after every session
- One voice for three daysFour specialists, one per session
- Breaks land whenever30 taught, 30 on your business, then a break
- Everyone scattered across the cityOne hotel. Proximity does half the work
You don't get handed a plan. You write it, session by session, while the person who teaches it is standing next to you.
03What actually happens
Offer. Sales. Marketing. One day on each.
Thursday 18 · The Boardroom
A smaller table, on your own numbers.
- Held away from the main room, the day before
- Your figures, not the general case
- Included for Apex members, available separately
Friday 19 · Offer
What you sell, and whether it survives the next level.
- The painful problem you solve, in one sentence
- Who it is for, and the shape that makes it repeatable
- Pricing that survives the next ten clients
- Reoffers sent before you leave the room
Saturday 20 · Sales
The methodology and the machine around it.
- Finding the gap and stretching it
- A call structure that holds when prospects push back
- Setting, show rate and close rate
- The six numbers that show what is broken
Sunday 21 · Marketing
How people find you, and what converts them first.
- Long form and the two platforms that convert
- The assets that pre-sell before the call
- Where paid actually fits
- Three days become one plan with dates against it
04Who runs the room
Four specialists. Not one voice for three days.
Darren Lee
Founder, Voics · Host
- 600+
- Clients served
- $40M+
- Client revenue
- 3.5 yrs
- Average tenure
Offer
Runs Friday. Does offer work in our business and our clients'.
Sales
Runs Saturday. The methodology, the call and the numbers.
Marketing
Runs Sunday. Long form, paid and pre-selling assets.
Delivery
Keeps what you build working after you fly home.
05Client results
Real businesses. Real numbers.
How Sofia scaled her coaching business, in her own words.
Sofia · Founder, coaching
Mary on what changed once the sales process stopped running through her.
Mary · Coach
Mark on rebuilding from zero with a process he could repeat.
Mark Reid · Consultant
Jiri credits the mastermind as the main factor in getting there.
Jiri Siklar · Founder, B2B coaching
- $400K/moJiri, first year
- $40KClosed a week after the room
- $102K monthSofia, up 84%
- $52K dealNick, 5x the proposal
- €50K monthRita
- $145K in 6 daysSam W
- $735K JulyElizabeth
- $14K/mo retainerBen
- A$194K monthCharlie
- $23K B2B dealJiri
- $28K PIFAndrew
- $4,997 cold callMary
Individual results. Not typical or guaranteed. See the earnings disclaimer.
06This is for you if
- You have a business with revenue
- Your clients get results
- Your months swing and you can't say why
- You want to be worked on, out loud
- Solo or with a small team
Don't apply if
- You're looking for your first client
- You want to sit and be taught at
- You'll take calls from the back of the room
- You want one tactic for one problem
07Choose your seat
The mastermind. Or the mastermind plus the Boardroom.
12 seats left · by application
Mastermind seat
Friday 19 to Sunday 21
- All sessions, Friday to Sunday
- Four specialists, one per session
- Sessions built from your pre-event answers
- Integration after every session
Mastermind + Boardroom
Included for ApexThursday 18 to Sunday 21
- Everything in the mastermind seat
- The Boardroom, Thursday 18
- A smaller table, on your own numbers
- Integration after every session
FAQs
Is this right for me if I'm a solo founder with a small team?
Yes, provided you have an operating business with revenue. The constraints we work on aren't headcount dependent.
How many people attend?
Thirty. Capped deliberately, so the team can work on each business in depth.
I've been to masterminds before and found them light on substance.
So had we, which is why the format is built the way it is. Half of every session is you applying the thing to your own business in the room, and you write your actions after each one rather than trying to recall three days on the final afternoon.
What's the Boardroom?
A smaller room on the Thursday, the day before the mastermind opens, on your own numbers rather than the general case. Included for Apex members and available separately.
Why Dubai?
Three days out of your day to day, somewhere set up for focused work, produces a different quality of thinking than a workshop squeezed into a working week. Dubai also puts the room within reach of people who weren't going to fly to Bali.
What do I need to prepare?
You'll get a short set of questions a few weeks out about what you're stuck on. Answer them honestly. The sessions get built from them.