This page is your map for how we ship funnels in Sanity.
Sanity is our content hub. You edit in Sanity Studio; the site renders Marketing Page documents from blocks. This page is meta: it explains Sanity using Sanity. You get two videos: create a page, then edit it. After that you can ship copy and section order without engineering for every tweak.
What you will see in Studio
Three document types matter day to day: Marketing Page (blocks, slug = URL segment), Webinar Event (large funnel doc with many groups), Site Settings (global logo, nav, footer, tracking). For standalone LPs you mostly use Marketing Page.!!!
Rules that keep pages from breaking
Habits that match what the site and schema expect.
- Slug = URL
The slug is the first path segment. New slug? Confirm routing with eng before ads.
- Internal title vs SEO
Internal title is for the document list; SEO fields are for tabs and previews.
- Blocks = the page
Add and reorder under Page content.
- Pink emphasis
Use Pink Emphasis where supported; hero and lead-magnet headlines prefer one paragraph + pink for clean wraps (max five headline paragraphs in those blocks).
- Lead magnet vs full booking
Lead magnet (media + booking) is a split layout: image or Vidalytics on one side, the same Aura scheduler embed URL you would use in Booking embed on the other. It is not a third-party form block.
- Full-width booking
Use Booking embed when you want eyebrow, heading, description, and Aura embed in a dedicated section.
Two videos to watch in order
Watch once in order; then use the same clicks whenever you edit.
Video 1 — Create a Marketing Page
Create document, slug, SEO, nav Logo link /{slug}, add Hero, optional VSL, Lead magnet (media + booking) or Booking embed, Rich text / Feature list / Agenda / Results panel / FAQ / CTA as needed. Publish and verify live.
Video 2 — Edit the page you created
Same document: SEO, nav, footer, reorder blocks, edit portable-text headlines (Bold / Pink), booking URLs, lead magnet media and Aura embed URL. Publish and hard-refresh.
Block cheat sheet (Marketing Page)
- Hero — Eyebrow; Headline and Body as portable text (Bold, Pink Emphasis).
- VSL video — Vidalytics container ID + embed base URL.
- Booking embed — Optional Eyebrow; Heading; Description; Aura embed URL; iframe title.
- Lead magnet (media + booking) — Left column media: Image (+ Alt text) or Vidalytics (same IDs/URL as VSL). Headline is portable text (like Hero, including pink). Subheading optional. Aura embed URL = same scheduler iframe URL as Booking embed. iframe title. Media column side (left/right on desktop).
Rich text section, Feature list, Agenda, Results panel, FAQ, CTA button — as in Studio.
FAQ
Saved but site is old
Published? Correct slug? Wrong document?
Logo everywhere
Site Settings.
Webinar funnel copy
Webinar Event, not a short Marketing Page.Raw HTML / random iframes in paragraphs — No; use Aura embed URL on Booking embed and Lead magnet, Vidalytics fields on video blocks.
Lead magnet vs booking block
Lead magnet = split: creative + Aura booking together. Booking embed = full-width booking section with its own heading and copy. Same Aura embed URL pattern for the iframe src.
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